The outbreak of the COVID-19 pandemic has brought everything near to a grinding halt. It has affected almost every business sector apart from a few operating in new tech domains. The pandemic induced lockdown has temporarily put restrictions on the commencement of trade shows and events. However, the economy is reopening and exhibition booth designers are anticipating a hope that the industry will be back in form by the first quarter of the next FY.
Since we have already reached the verge of 2020, it is a safe and right time to start finding your exhibition booth designer and planning for stall building while adapting to the new normal. There is no denial of the fact that COVID-19 has presented the world with a myriad of challenges. However, it is also imperative to understand that every crisis comes with new opportunities.
In the trade show industry, exhibition booth designers are finding new and better ways of showcasing brand identity. Considering trade shows in 2021, there will be a completely new outlook of stand and booth designs. Let’s talk about them in detail:
Touchless technologies
The COVID-19 pandemic has laid great emphasis on frequent sanitization and cleanliness. This is going to involve the installation of touchless technologies to prevent the spread of contagion. For the post-pandemic scenario, exhibition booth designers are leveraging on adopting smart solutions such as sensor-based sanitizing stations and thermometers for touchless temperature checks. By replacing human-centric tasks with digital devices, exhibition booth designers are making it easier to eliminate the point of contact for visitors as well as exhibitors.
More spacious stands/stalls
Maintaining physical distancing has become a new normal during and post COVID era. Witnessing the exacerbating effects of the pandemic, it is quite obvious that trade shows and events will not look the same anymore. To comply with social distancing norms, exhibition booth designers are focusing on managing the capacity – seating and standing. Seating capacity is going to be lesser than it used to be before the COVID era. On the other hand, standing capacity will require more space to ensure visitors are standing at least 6 feet apart from each other. The exhibition booth designers will be using the entrance and exit space more carefully as they are the points where security checking protocols are also carried out.
Digital registration and marketing literature
Organizing an event amid the pandemic era is all about taking all precautionary measures that can prevent the spread of infection. Beginning from the registration process, the exhibition booth designers are leveraging on adopting digital infrastructure at the registration desk. This will result in eliminating a point of contact at the registration itself where the particulars of the visitors will be recorded and saved digitally. Besides this, exhibitors will not be allowed to share promotional handouts with the visitors. Instead, they will be replaced with digital formats of marketing materials that can be sent through Whatsapp or Email. This will prove beneficial for brands as there will be no limitation in data sharing, save huge cost of printing, and paper.
Limited number of visitors
Witnessing the pandemic condition, government authorities have issued guidelines on restricting the number of visitors to events. The venues are complying with the norms and capping the number of visitors. To encash the opportunity, the exhibition booth designers are putting efforts into helping the exhibitors to build strong relationships with their visitors. If there will be a limited number of people, the chances of building rapport and attending to them will be more. There will be a genuine crowd of visitors as no more free tickets will be allowed and authenticity will be maintained.
Hygienically packed food and refreshments
Refreshments are the best ways for exhibitors to build rapport and show customer value. However, offering refreshments to visitors will not be the same anymore. Exhibition booth designers and trade show organizers are adopting hygiene practices to make sure the food is not contaminated and safe to eat. Additionally, there will be arrangements for pre-packaged food which will be more unprocessed and safer for health.
As an exhibitor, you need to thoroughly plan your research and choose the best exhibition booth designer for stall building. Since necessary changes need to be done before participating in the trade show, it is better to start planning for it beforehand and make a safety impact on the visitors.
The original source of the article: https://southafricatoday.net/business/how-are-exhibition-booth-designers-planning-to-cope-with-post-covid-era/
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