5 Ways to Maximize Lead Generation at the Next Exhibition

Does the space matter when it comes to the trade show or exhibition booths? Well! The answer to this question may not be as straightforward as you would expect! A large space can indeed give you an extensive range of designs and features but it is not the ‘end-all, be-all’ determinant factor of your success. But why? Hiring an experienced exhibition stall design company with exceptional skills can greatly help you create a booth that can leave your visitors awestruck. A beautifully designed exhibition booth/stall that utilizes the available space always trumps.

If you are looking for some ways to maximize the space available and amplify the impact, irrespective of how compact it is, then you should check out the following points:

Select your location wisely

One of the most important aspects of any exhibition booth strategies must be the location of the booth within the event hall or convention center. Building your exhibition booth at the most accessible and visible locations within the location can greatly help you get a high footfall irrespective of the size. These ‘spots’ can change from one location to another but most ideal areas are those that are surrounded by open space or close to the entry point.

Use various colors that can enhance space perception

The way visitors perceive the available booth space can easily be manipulated to your advantages by using the right combination of colors and making other necessary structural adjustments. For instance, several studies show that using warm hues such as orange and red shades for walls can make the place look less spacious. Cooler colors, on the other hand, can make the available space seem even larger. Besides, making the necessary structural adjustments such as a higher ceiling can make your exhibition booth look even more spacious. A good exhibition stall design company considers all these factors and maximizes the booth space.

Add more open spaces

While your exhibition booth must offer differentiation and isolation from your competitors, it does not mean that you use a display stand that is completely closed off. Hence, you must have enough free and open space to make sure that your visitors do not feel uncomfortable and constricted while they are inside your booth. However, having excessive open space may not be a ‘good’ idea either. You should consult with a good exhibition designing and fabrication service provider to understand how much open space is required to help your qualified leads to relax and have healthy discussions with your executives. To give your exhibition booth a more ‘aired’ out feel, you can also keep a separate area for open meetings.

Leverage proper light to the advantage of your business

Lighting is as important as choosing the right color combination to make a difference in terms of how your exhibition booth is perceived. Well-illuminated booth space can look larger. You should use the right type of lighting and at the right spots to highlight your brand and its offerings in the most ‘flattering’ way possible. So, investing in good lighting can help you pop in the eyes of your visitors. Hence, it will enable your brand to gain more visibility. Your smartness of using the right lighting at the right chores can help you evoke a sense of console among your visitors.

Build a ‘mezzanine’ exhibition booth/stall

One of the best ways to maximize your booth space is to build it upward and in the form of a mezzanine or double deck exhibition booth. This type of booths/stalls can help you double your available space to incorporate components such as presentation rooms, line areas, cafes, and other attractions to make the most of it. These booths also allow you to balance the open areas with close private spaces for product demonstrations and other branding activities.

Closing Remarks

So, now you have probably realized that bigger is not always better when it comes to exhibition booth design. Hence, you must hire a creative exhibition stall design company that can incorporate the ideas listed above and provide you with exhibition booths that can give your visitors a memorable experience.

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