B2B exhibitions provide a great platform to the exhibitors or to the companies participating. It is the most popular marketing tool today. Most companies have their separate budget for exhibition marketing. Exhibition marketing is in trend and the major reason behind its huge success and popularity is the value that it provides no other marketing channel could provide.
Each year companies develop their marketing budget, which includes marketing of the brand through various channels, like: print, exhibition and events etc. Exhibitions alone take up approximately 40 – 45 percent of total marketing budgets.
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